Acuvue

Colour changing lenses - 'Natural beauty enhanced'

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For the promotion of Acuvue's newly developed colour changing contact lenses I worked in a small team of designers to develop this promotional campaign to highlight their transformative cosmetic appeal.

 

The goal of the campaign was to drive awareness and ultimately for potential customers to trial the lenses.

I helped develop the brand toolkit for markets to utilise for the launch, this included key visual exploration, email design, multi format display banners and digital brand guidelines for adapting and rolling out the assets.