BT

BT Connect Services helped build out the communications infrastructure of the London Olympics, connecting venues, broadcasters and viewers to the games. BT wanted to leverage this partnership to raise awareness of their ability to support big businesses needs during times of heightened demand. 

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From initial scamps, I designed and art directed this campaign, incorporating dynamic elite athletes from a range of sports powering up confident, supported business owners. The campaign included a range of press advertising, social, taxis wraps and OOH placements.