Hasbro

Multi-brand creative support

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In partnership with Because Marketing, I helped to develop promotional campaign assets for the relaunch of Hasbro's best selling and newly updated Cluedo board game.

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I created a flexible full shopper marketing toolkit for international markets to adopt and adapt for the relaunch.

Assets included key visuals, multi format POS, social content as well as an interactive mobile, treasure hunt mini game for in-store discounts.