Lego

Long term social, brand and creative support

​

I had the pleasure (and childhood dream) of working within the Global Live Team within the LEGO Agency for over two and half years, supporting across a whole breadth of creative brand activities, campaigns and initiatives. Day to day involvement included; ideating and scamping concepts for seasonal and occasion base events, alongside reactive creative ideas for breaking news events and cultural moments.

 

In addition, I collaborated with wider internal teams, stake holders and IP sub-brands to concept, plan and deliver engaging on brand promotions, competitions and landing pages. I regularly partnered with animators, developers and copywriters and art directed the deliverables, seeing each concept through from scamp to sign-off.