Lego

Long term social, brand and creative support

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I had the pleasure (and childhood dream) of working within the Global Live Team within the LEGO Agency for over two and half years.​ I supported across a whole breadth of creative brand activities, campaigns and initiatives.

 

Day to day involvement included; ideating and scamping concepts for seasonal and occasion base events, alongside reactive creative ideas for breaking news events and cultural moments. I saw every concept through from initial ideas and scamps through to sign-off.

 

In addition, I collaborated with wider internal teams, stake holders and IP sub-brands to concept, plan and deliver engaging on brand promotions, competitions and landing pages. I regularly partnered with animators, developers and copywriters and art directed the output of multi-platform deliverables.