Brothers Cider

'For your unserious side' - summer campaign

 

I developed these visuals in the run up to the British summer festival season, while working with Because Experiences. The idea was focused on embracing joyous festival fun and celebrating playful self-expression and not taking life too seriously. Using bold colour, and cropped colourful characters to reflect the brand’s fun personality and help it stand out in a crowded category. We wanted the campaign to cement Brothers Cider as a bold, inclusive brand that champions individuality and the freedom to be unapologetically unserious.

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