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ASDA

Full-spectrum creative support

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I gave design support to one of ASDA's lead creative agencies for more than two years. I supported across multiple areas of the ASDA business ecosystem, including ASDA Logistics, ASDA ToYou (a consumer parcel collection and return service) and the ASDA online grocery shopping. In collaboration with animators, motion designers and key stakeholders I designed and art directed social media content, interior wall graphics, presentation decks, website UI, key visuals, strategy and pricing decks, vehicle graphics among many other touch points.

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ASDA toYou - Full spectrum brand touchpoint across print & digital

ASDA Community Heroes - Staff Initiative Video (storyboard visuals)

ASDA Meta Promotions - Delivery slots, online shopping benefits and delivery app partnerships

ASDA Merchant's Den - Internal brand pitch event branding

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