Kraken Rum

Christmas campaign - 'A creature was stirring'

 

Kraken Rum sought to cut through the festive noise and offer something a little darker and chaotic. The Kraken doesn't care for sparkle and cheer, it wants to destroy tacky clichés. 

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Partnering with ACD Adam Atkinson, we developed the Krakmas campaign inspired by the iconic festive poem 'A Visit from St. Nicholas'.