Kraken Rum

Anti-valentine's Campaign - 'Cheers to crushing clichés'

 

Valentine's day can be a time of gifting and celebrating, but less synonymous alcohol types and brands often get sidelined. Kraken Rum wanted to cut through the cheesy clichés and create an anti-valentine's approach.

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I concepted several ideas around the Kraken disrupting traditionally romantic moments to land on the campaign below and the idea of celebrating the chaos.

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