William Grant & Sons

Summer promotion - 'Extraordinary experiences'

 

The team at WGS wanted to engage shoppers during the summer months with an extraordinary range of amazing 'money can't buy' prizes. The campaign needed to excite shoppers and communicate a real sense of variety and adventure highlighting this alongside their range of established brands.

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We developed a full shopper toolkit of assets that could be adapted by markets. This included key visuals, 6 sheets, labels and multiple eye catching POS formats. 

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